{
  "report": {
    "title": "Back to School 美国站类目市场调研报告",
    "framework": "amazon-market-controlled-plan-v2.3 / amazon-market-html-report",
    "site": "US",
    "generatedAt": "2026-08-01",
    "latestCompleteMonth": "202606",
    "seedKeywords": ["back to school supplies", "school supplies", "back to school"],
    "node": {
      "nodeIdPath": "1064954:1069242",
      "nodeLabelPath": "Office Products:Office & School Supplies",
      "products": 448340
    },
    "dataNote": "202607 product_node for back to school supplies returned empty; report uses 202606 as latest complete category month."
  },
  "marketStats": [
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    {"month":"202510","avgUnits":170,"avgRevenue":1918,"avgPrice":25.72,"avgRating":4.4,"avgRatings":445,"brands":86,"sellers":78,"newProducts":11,"newProductProportion":11,"newAvgUnits":46,"newAvgRevenue":930.84},
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    {"month":"202512","avgUnits":219,"avgRevenue":2684,"avgPrice":18.82,"avgRating":4.3,"avgRatings":460,"brands":91,"sellers":81,"newProducts":15,"newProductProportion":15,"newAvgUnits":136,"newAvgRevenue":2510.88},
    {"month":"202601","avgUnits":215,"avgRevenue":2588,"avgPrice":30.08,"avgRating":4.4,"avgRatings":504,"brands":90,"sellers":84,"newProducts":19,"newProductProportion":19,"newAvgUnits":65,"newAvgRevenue":1042.04},
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    {"month":"202603","avgUnits":187,"avgRevenue":2179,"avgPrice":22.32,"avgRating":4.4,"avgRatings":559,"brands":91,"sellers":87,"newProducts":14,"newProductProportion":14,"newAvgUnits":33,"newAvgRevenue":848.96},
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    "topSellers": [
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      {"rank":2,"seller":"The Photo Shop","products":1,"units":2431,"unitsRatio":0.0827,"revenue":14780},
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      {"rank":5,"seller":"DonmarStore LLC","products":1,"units":1092,"unitsRatio":0.0372,"revenue":6562.92}
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      {"keyword":"back to school decorations","searches":26135,"purchases":282,"purchaseRate":0.0108,"avgPrice":11.99,"bid":0.49,"products":46050,"titleDensityExact":8},
      {"keyword":"back to school backpack","searches":11679,"purchases":82,"purchaseRate":0.007,"avgPrice":37.63,"bid":0.85,"products":46668,"titleDensityExact":0}
    ],
    "miner": [
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    "backToSchoolTrend": [
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      {"month":"2026-05","searches":33894},{"month":"2026-06","searches":121644}
    ]
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  "asinTrends": {
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  },
  "voc": [
    {"asin":"B0FPQMNM56","sample":10,"total":27,"positive":["颜色和设计可爱","容量大、分隔多","把手舒适牢固","适合 middle school 使用"],"negative":["与线下大卖场同类相比有 flimsy 风险","拉链、把手、布料挺度需要 QC"],"businessUse":"可作为主推形态，但必须把耐用性做成研发和主图证据。"},
    {"asin":"B0C61VLZ3N","sample":10,"total":186,"positive":["纪念价值","可重复使用","轻便、好拍照"],"negative":["纸板感、廉价","不够结实","写不上或擦不掉"],"businessUse":"适合短季节小批量测试，核心风险在材质和擦写体验。"},
    {"asin":"B0DBQB9K3V","sample":10,"total":40,"positive":["适合教室","适合室友邮件/家庭文件","价格友好"],"negative":["口袋是否能保持直立","评论正文缺失较多，VOC 置信度较低"],"businessUse":"更适合做低风险补充形态或升级组合装。"}
  ],
  "recommendation": {
    "verdict": "Observe / selective entry",
    "focusForm": "Zippered Binder Bag / Portfolio Binder",
    "watchForms": ["First Day of School Sign", "Classroom Wall File Organizer", "School Supplies Bulk Kit"],
    "avoidForms": ["Amazon 自营低价基础文具", "授权 IP 驱动文具套装", "无差异低价胶水/尺子/便签/白板笔"],
    "launchPath": "5 月测图测词，6 月起评价和转化，7 月冲峰，8 月后控制库存与折扣。"
  }
}